Brighton Aesthetics wanted to change their logo from the ubiquitous spa lotus flower that is used from hair salons to day spas and med spas. The owners did not know what they wanted, other than that they wanted change. We love projects with a blank slate like this!
After researching the local market and broader med spa industry as a whole, we came up with three iterations for the ownership to review. Out of the three, there was a clear winner. That's the logo that you see here. We were then tasked to come up with a similar concept for the wellness side of their spa that will be launched later this year. For that we swapped out the woman's face with the lotus flower in her hair for a lion, an indication of strength and vitality.
Once the logos were selected, we established uniform brand standards to ensure consistency throughout the marketing initiatives: defining the fonts used, color variations, iterations of the logo for various uses and media, and tone/voice to be used in storytelling for marketing.
Inspired Pineapple manages all aspects of Brighton Aesthetics marketing, and so the next step was to implement the new look/feel throughout the website, redesign their rack cards and business cards, update all social media accounts, email signatures, client facing forms and collateral, create new ads for print and digital campaigns, and design the outdoor window and store front signage.
We're loving the end result for Brighton Aesthetics, and clients are raving about their new branding! It is timeless and elevates their med spa over the local competition. The uniqueness of their new brand identity will allow the spa to build strong brand recognition.