projects we love
Website Development
CLIENT: The Inn at St. John's
PROJECT: theinnatstjohns.com
Web-based marketing and branding in the hospitality sector is constantly evolving, and, as such, it is important that our clients continue to evolve and grow with it. This new website brings an all new approach to showcasing the entirety of The Inn at St. John’s resort–highlighting the historic architecture and indescribable qualities that make each guest’s stay at this boutique hotel a profound and unique experience.
Two goals were front and center with this website redesign: increase revenues and showcase the property. Underlying our creative process on this website is the philosophy that the guest’s experience begins the moment they start planning. We simplified the entire reservation process for accommodations, weddings, catering events, private dining, restaurant, and golf–making it seamless and efficient.
When designing a website for a boutique hotel property, familiarity and ease of use of the website navigation and interface are essential, but doing so while preserving and highlighting the property’s individualistic identity and knowing where to fit in and when to stand out is an art form. This is Inspired Pineapple’s forte.
Branding
from A to Z
CLIENT: Omnia Aesthetics & Wellness Center
Creating the brand identity for a brand new spa concept started with
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market research
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color pallate selections
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designing the logo
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defining the look and feel of the spa
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developing the messaging and taglines
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creating the marketing collateral
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designing and developing the website
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seo
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launching social media
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video development
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spa signage
We love this brand identity and all it represents.
Rebranding:
Website, Photography, SEO, Print, Email & Social Media
CLIENT: Drummond Island Resort
Taking a little known Northern Michigan island resort and putting it on the map required first and foremost revamping their website and getting great photos that reflect the property, followed by building their social media image and overhauling their print, digital, and email ads. The final touch - campaign taglines:
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"discover pristine coastlines"
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"your up north playground"
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"Michigan's best four season resort"
Measurable Results: This property experienced a complete turn around—from losing $1 million per year to realizing at first a modest profit in the first year after the rebranding to where they are today, a prime four-season destination resort for weddings and corporate travel as well as vacationing tourists.
Drummond Island Resort is now on the map.
Video Production
CLIENT: The Inn at St. John's
When someone first hears the name, The Inn at St. John's, they often picture a quaint boutique. Nothing could be further from reality.
Detroit Metro's only destination resort sits on a vast, sprawling 297 acre lush landscape with a championship 27-hole golf course, four ballrooms that host over 250+ luxury weddings each year, and 42,000 square feet of ballroom and meeting space. With this in mind, it will come to no surprise when we explain the purpose of this video production is to showcase all that the resort offers its guests.
To make it happen, we brought in world class videographers to capture all the angles and then in post production, we constructed a story of the property that showcases it all then broke it down further into bite sized segments for use on their website and social media.
We love the end result and know you will too.
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